A unified mobile platform that helps users track, understand, and redeem credit card rewards transforming passive points into an active, value-driven experience.
Timeline
4 weeks
Platform
Mobile (iOS)
Role
Product Designer
Year
2025
Reimagining Credit Card Rewards as a Seamless, Actionable Experience .
Most users earn reward points consistently, but rarely redeem them effectively.
• 60% of reward points go unredeemed
• 72% of users find redemption processes confusing
• Users demand clarity, speed, and personalization
This highlights a fundamental gap not in the availability of rewards, but in how they are surfaced, understood, and acted upon.
User Questions
What is the best value for my points?
When will my points expire?
Can I redeem quickly without effort?
What offers are relevant to me?
How much have I actually earned and used?
These questions reveal a lack of clarity and control in the current reward experience.
Unified Dashboard
Users struggled with scattered information → Introduced a centralized view of all cards and pointsValue Transparency
Users couldn’t understand reward worth → Displayed point-to-currency value clearlyReduced Friction
Existing flows required multiple steps → Designed a 2-tap redemption experienceExpiry Awareness
Users often lost points → Added proactive alerts and prioritizationGuided Discovery
Users didn’t know what to redeem → Introduced smart recommendations and categories
User Journey
Awareness → Exploration → Evaluation → Action → Completion
The flow minimizes cognitive load and reduces decision friction, allowing users to move from awareness to action quickly.
To create a unified and intuitive platform that:
Centralizes reward information
Simplifies redemption flows
Improves value transparency
Encourages consistent engagement
Key Gaps Identified
Fragmented reward systems across cards
Poor visibility of point value
High friction in redemption flows
Lack of engagement after earning points
Opportunity
Transform rewards from a passive system into an active, guided experience.
Engagement Strategy
Rewards are reimagined as a progression system rather than a one-time transaction.
Users can:
Earn XP through interactions
Complete challenges
Maintain streaks
Unlock rewards and badges
Why it matters
Encourages consistent engagement and transforms rewards into a habit-driven experience.
Experience Principles
Clarity → Information is easy to understand
Efficiency → Tasks are completed in minimal steps
Transparency → Value is always visible
Motivation → Users are encouraged to engage regularly
Outcome
TreaZure transforms reward redemption from a fragmented, frustrating process into a seamless and engaging experience.
Users gain:
Better visibility of rewards
Faster redemption
Higher perceived value
Increased engagement with the system
Homepage
Users get an instant overview of their reward ecosystem.
Key Features:
Total points across all cards
Expiry alerts
Quick access to common actions
Personalized recommendations
Why it matters
Surfaces critical information immediately, reducing the need to navigate multiple apps or screens.
Rewards Catalog
Users explore and compare available rewards.
Key Features:
Category-based browsing
Search and filters
Value comparison (points vs currency)
Why it matters
Simplifies decision-making and helps users identify the best value quickly.
Reward Details & Redemption
Users confirm and redeem rewards seamlessly.
Key Features:
Clear value breakdown
Strong CTA (Redeem Now)
Instant voucher delivery
Why it matters
Removes ambiguity and reduces friction, making redemption fast and satisfying.
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Transaction History
Users track their reward usage over time.
Key Features:
Earned / Redeemed / Expired tabs
Filters and search
Detailed breakdown
Why it matters
Builds trust and gives users control over their reward behavior.
Smarter personalization based on spending behavior
Cross-card optimization suggestions
Real-time reward value comparison
Integration with merchant-level offers